Wednesday, March 4, 2009
Quiksilver opened a new concept store on Friday, February 20, in SoHo, NYC. The Quiksilver women’s line (which is taking up a lot of real estate in my closet these days) has taken over 800-square-feet of the existing Quiksilver SoHo store to create a “boutique-within-a-store” named QSW Mercer. It will stock the Quiksilver women’s Spring collection, including a full range of gorgeous, dreamy silk dresses and tops, knits, wovens, denim, essentials, organic-cotton tees and fab handbags co-designed by Lesa Wallace. The line's hot. I wish the weather here in Vancouver would warm up to match, so that I can start wearing more of my QSW Spring pieces.
The Soho space has a cozy boutique feel with a lounge area where champagne and water is served to customers as they shop, and a personal shopping assistant is on hand to advise on fits, styles and outfit ideas. CC Sheffield, a Quiksilver Woman, supplied eight images that she personally shot, which were blown up and are now on display in the store. The images are a collection of CC’s and represent the various “journeys” that a Quiksilver Woman might be going through.
Here's a little preview of the Spring collection. You can peep more images here and here.
Photos courtesy of Quiksilver