Wednesday, March 4, 2009

You Can Never Hold Back Spring


Quiksilver opened a new concept store on Friday, February 20, in SoHo, NYC. The Quiksilver women’s line (which is taking up a lot of real estate in my closet these days) has taken over 800-square-feet of the existing Quiksilver SoHo store to create a “boutique-within-a-store” named QSW Mercer. It will stock the Quiksilver women’s Spring collection, including a full range of gorgeous, dreamy silk dresses and tops, knits, wovens, denim, essentials, organic-cotton tees and fab handbags co-designed by Lesa Wallace. The line's hot. I wish the weather here in Vancouver would warm up to match, so that I can start wearing more of my QSW Spring pieces.


The Soho space has a cozy boutique feel with a lounge area where champagne and water is served to customers as they shop, and a personal shopping assistant is on hand to advise on fits, styles and outfit ideas. CC Sheffield, a Quiksilver Woman, supplied eight images that she personally shot, which were blown up and are now on display in the store. The images are a collection of CC’s and represent the various “journeys” that a Quiksilver Woman might be going through.


Here's a little preview of the Spring collection. You can peep more images here and here.

Photos courtesy of Quiksilver

4 comments:

Tracy said...

I think I'm in love with that first picture. That dress is so cute! And paired with the boots!? Me want!

Melissa said...

That store looks fabulous! The clothes are fantastic too - you've introduced me to a whole new way of depleting my savings ;)

Leigh said...

Can you buy this line anywhere in Vancouver?

Jennifer Stoddart said...

@Leigh: You totally can! Some of the spots you can find the Quiksilver women's line in Vancouver are Aritzia, Hills of Kerrisdale, Plenty, and Blue Crush on W. 4th.