
Quiksilver opened a new concept store on Friday, February 20, in SoHo, NYC. The Quiksilver women’s line (which is taking up a lot of real estate in my closet these days) has taken over 800-square-feet of the existing Quiksilver SoHo store to create a “boutique-within-a-store” named QSW Mercer. It will stock the Quiksilver women’s Spring collection, including a full range of gorgeous, dreamy silk dresses and tops, knits, wovens, denim, essentials, organic-cotton tees and fab handbags co-designed by Lesa Wallace. The line's hot. I wish the weather here in Vancouver would warm up to match, so that I can start wearing more of my QSW Spring pieces.


The Soho space has a cozy boutique feel with a lounge area where champagne and water is served to customers as they shop, and a personal shopping assistant is on hand to advise on fits, styles and outfit ideas. CC Sheffield, a Quiksilver Woman, supplied eight images that she personally shot, which were blown up and are now on display in the store. The images are a collection of CC’s and represent the various “journeys” that a Quiksilver Woman might be going through.

Here's a little preview of the Spring collection. You can peep more images here and here.





4 comments:
I think I'm in love with that first picture. That dress is so cute! And paired with the boots!? Me want!
That store looks fabulous! The clothes are fantastic too - you've introduced me to a whole new way of depleting my savings ;)
Can you buy this line anywhere in Vancouver?
@Leigh: You totally can! Some of the spots you can find the Quiksilver women's line in Vancouver are Aritzia, Hills of Kerrisdale, Plenty, and Blue Crush on W. 4th.
Post a Comment